Monitoring and Analysis
The most important aspect of social media is Business Intelligence, and we at Social Republics pride ourselves with our research and analysis services.
Through social media you are to be aware of the chatter going on around your company and it’s competitors, as well as the industry in general. This awareness will help you relate to your customers’ needs first hand, by listening to what they are saying, you can approach them before they approach you.
Our social media Monitoring and Analysis services provides you with the right insights needed to keep you informed of what your customers are saying about you. Monitoring also supplies general information about what customers expect, want, and like, giving you an advantage of a head-start towards customer satisfaction, and in turn ensuring customer loyalty.
Our expertise, combined with a state of the art social media platforms, enables us to serve you at a professional level. We facilitate user identification and interaction history through a classification process. Each comment or engagement with your customers is manually tagged and classified. In the end of each term, from engaging with your customers or monitoring the chatter around your brand, you will find that we have created a user database of all the customers involved in your specific industry. Each will be classified and identified for future reference.
Through monitoring the industry chatter, we are able to provide you with monitoring reports. These will give you the overall sentiment around your brand, as well as some specific issues that may arise during the monitoring process. The reports can include chatter about services that your customers desire, or issues that rise frequently when talking about your brand and need your attention. In other words, these reports are an indirect tool to providing the best customer care possible without engaging directly with customers, in Social Republics we like to think of monitoring as the work done backstage, before performing a masterpiece.
We provide monitoring reports on quarterly bases, however this too can be modified according to your brand’s need.
The monitoring reports include: Brand Overview, Sentiment Analysis, Share of Voice, Share of Conversation, Influence Analysis, Competitive Analysis, Competitive insights and more. Daily reports are also provided, however these come without the in-depth analysis of the monitoring reports, but are as important because they provide day-to-day data of all the mentions and chatter around your brand. The daily reports are useful when there are urgent issues that need your immediate attention, and they keep you up to date and part of the conversation.